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July 1, 2015
By: TOM BRANNA
Joico: named Jeremy Davies-Barbala as its new international creative director. With a background from the school of Sassoon, which Davies-Barbala joined in 2002 later becoming creative director for both UK and US staff training programs, he also lead their Sloane Street, London flagship salon. In 2010 Davies-Barbala came stateside to be at the forefront of creative direction for Sassoon academies and salons. Apart from customers in London, Davies-Barbala has developed a strong client base, including celebrities, in Los Angeles.
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